This Privacy Notice for Brilydal LTD (doing business as Brilydal, MyProfile) (“we,” “us,” or
“our”), describes how MyProfile, a digital profiling and smart networking platform operated by
MyProfile ("MyProfile," "we," "our," or "us"), collects, uses, stores, discloses, and protects
your personal information when you
MyProfile is committed to maintaining the privacy, security, and integrity of your data. We have
developed this policy to be transparent about our practices and ensure you understand your
rights and choices regarding the information we collect. This Privacy Policy should be read in
conjunction with our Terms of Use, which govern your overall use of MyProfile Services.
Reading this Privacy Notice will help you understand your privacy rights and choices. We are
responsible for making decisions about how your personal information is processed. If you do not
agree with our policies and practices, please do not use our Services. If you still have any
questions or concerns, please contact us at: admin@brilydal.onmicrosoft.com
This summary provides key points from our Privacy Notice, but you can find out more details
about any of these topics by clicking the link following each key point or by using our table of
contents below to find the section you are looking for.
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Scope of Policy
This Privacy Policy applies comprehensively to all users of MyProfile Services
worldwide, including individuals, business entities, content creators, educational
institutions, and organizations using the platform for personal branding, business
networking, professional growth, team management, or NFC-enhanced physical product
integration. The policy governs both online and offline data collected through our
services, including usage of MyProfile smart products such as MyCard, MyBand, MyTag,
MySlider, MyPhoneCase, and other current and future integrations.
This policy covers all data collection activities across our entire digital ecosystem,
including our primary websites, mobile applications for iOS and Android, web-based
dashboard interfaces, API integrations, smart product firmware and associated mobile
applications, customer support interactions, marketing communications, social media
interactions, event participation, and third-party integrations where MyProfile acts as
a data controller.
This policy does not apply to third-party services that are not controlled by MyProfile,
even if they are accessed through our platform, linked from our services, or integrated
with our products. Third-party services have their own privacy policies and data
handling practices, which we encourage you to review. When you interact with third-party
services through MyProfile, both our Privacy Policy and the third party's privacy policy
may apply to different aspects of the interaction.
For business customers and enterprise accounts, additional privacy terms may apply as
specified in separate business agreements. In cases where business agreements contain
privacy terms that conflict with this policy, the business agreement terms will take
precedence for those specific business relationships.
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What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information and non-personal information that you
provide to us.
We collect both personal and non-personal information that you voluntarily provide to us
when you register on the Services, express an interest in obtaining information about us
or our products and Services, when you participate in activities on the Services, or
otherwise when you contact us.
Personal Information Provided by You
The personal information that we collect depends on the context of your interactions
with us and the Services, the choices you make, and the products and features you use.
The personal information we collect may include the following:
Sensitive Information
When necessary, with your consent or as otherwise permitted by applicable law, we
process the following categories of sensitive information:
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health data
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genetic data
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biometric data
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data about a person’s sex life or sexual orientation
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information revealing race or ethnic origin
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information revealing political opinions
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information revealing religious or philosophical beliefs
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information revealing trade union membership
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student data
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financial data
Payment Data
We may collect data necessary to process your payment if you choose to make purchases,
such as your payment instrument number, and the security code associated with your
payment instrument. All payment data is handled and stored by Stripe, PayPal,
Flutterwave, and Payoneer. You may find their privacy notices at:
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https://stripe.com/privacy
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https://www.paypal.com/us/legalhub /paypalprivacy-full
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https://flutterwave.com/eu /privacy-notice
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https://www.payoneer.com /legal/privacy-policy/
Social Media Login Data
With your permission, we may collect information from your social media accounts and
professional networks, including profile information from connected social platforms,
contact lists and address book data, social connections and network relationships,
publicly available posts and content that mention MyProfile, and professional
endorsements or recommendations.
Contact and Communication Data:
We collect information when you communicate with us through various channels, including
customer support inquiries, feedback submissions, survey responses, email
correspondence, chat interactions, phone conversations, and participation in user
research or interviews. This may include the content of your communications, your
contact preferences, and metadata associated with the communications.
Smart Product and Device Data
Our NFC-enabled smart products collect various types of data to function properly,
including device identifiers, firmware version information, NFC tap data and analytics,
QR code scan statistics, device location data when location services are enabled,
battery status and charging patterns, device pairing and connectivity information, usage
patterns and frequency of interactions, and error logs and diagnostic information.
Technical and Usage Information
We automatically collect technical information about how you interact with our services,
including IP addresses, browser types and versions, operating system information, device
identifiers and specifications, screen resolution and display settings, language
preferences, time zone settings, referring and exit pages, pages viewed and time spent
on each page, click-through rates and interaction patterns, search queries and results,
feature usage statistics, and session duration and frequency.
Behavioral and Preference Data
We collect information about your preferences and behavior on our platform, including
profile customization choices, communication preferences, privacy settings selections,
content engagement patterns, network connection behaviors, feature usage preferences,
and feedback and rating submissions.
Application Data
If you use our application(s), we may also collect the following information if you
choose to provide us with access or permission:
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Geolocation Information: May include continuous or session-based tracking from
your mobile device to provide location-based services.
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Mobile Device Access: May include access or permission to use your mobile
device’s bluetooth, calendar, camera, contacts, microphone, reminders, sensors,
SMS, social media, storage, and other features.
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Mobile Device Data: Includes mobile device ID, model, OS, browser type, version,
Internet provider, device identifiers, phone number, device platform, and app
features accessed.
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Push Notifications: We may request permission to send push notifications
regarding your account or app features. You can opt out in your device’s
settings.
All personal information you provide to us must be true, complete, and accurate. Please
notify us of any changes.
Information Automatically Collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser
and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the
Services. This may include:
This data is used for internal analytics, reporting, and to maintain the security and
performance of the Services. We also use cookies and similar technologies for additional
data collection.
The information we collect includes:
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Log and Usage Data: This includes service-related, diagnostic, usage, and
performance information such as date/time stamps, pages viewed, and feature
usage.
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Device Data: Information about your computer, phone, or tablet including device
ID, location, ISP, browser, and hardware model.
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Location Data: Includes GPS or IP-based location data, which can be either
precise or imprecise depending on your device settings.
Google API
Our use of information received from Google APIs will adhere to the Google API Services
User Data Policy, including the Limited Use requirements.
Information Collected from Other Sources
In Short: We may collect limited data from public databases, marketing partners, social
media platforms, and other outside sources.
This may include:
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public databases
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joint marketing partners
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affiliate programs
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data providers
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social media platforms
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other third parties
This includes mailing addresses, job titles, email addresses, phone numbers, intent
data, IP addresses, social media profiles and URLs, and custom profiles for targeted
advertising.
If you interact with us on a social platform using your login (e.g., Facebook or X), we
may receive information such as your name, email, and gender. The data we receive
depends on the platform’s own privacy policy.
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How Do We Process Your
Information?
In Short
We process your information to provide, improve, and administer our Services,
communicate with you, for security and fraud prevention, and to comply with law. We
process the personal information for the following purposes listed below. We may also
process your information for other purposes only with your prior explicit consent.
MyProfile operates as a global service, and we may process your data on servers and
systems located in various jurisdictions around the world. We are committed to ensuring
that all data transfers and processing activities comply with applicable data protection
laws and provide appropriate safeguards for your personal information. We process your
personal information for a variety of reasons, depending on how you interact with our
Services, including:
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To facilitate account creation and authentication and otherwise manage user
accounts.
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To deliver and facilitate delivery of services.
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To respond to user inquiries/offer support.
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To send administrative information (e.g., changes to policies, terms, services).
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To fulfill and manage orders (including payments, returns, exchanges).
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To enable user-to-user communications.
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To request feedback.
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To send marketing and promotional communications. (Can opt-out any time. See
“WHAT ARE YOUR PRIVACY RIGHTS?”)
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To deliver targeted advertising.
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To protect our Services (e.g., fraud monitoring, security).
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To identify usage trends (to improve services).
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To determine effectiveness of marketing campaigns.
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To save or protect an individual’s vital interest (e.g., preventing harm).
Primary Data Processing Locations:
Our primary data processing infrastructure is located in United States of America, where
we maintain our main servers, databases, and operational systems. We also utilize cloud
computing services and content delivery networks that may process and store data in
multiple locations to ensure optimal performance, reliability, and availability of our
services.
International Data Transfers:
When we transfer your personal data across international borders, we implement
appropriate safeguards to protect your information. These safeguards include standard
contractual clauses approved by relevant data protection authorities, adequacy decisions
recognizing equivalent levels of data protection in destination countries, binding
corporate rules that ensure consistent data protection standards across our
organization, and specific consent for transfers where required by applicable law.
Third-Party Service Providers:
We work with carefully selected third-party service providers who may process your data
in various jurisdictions. These providers include cloud hosting and infrastructure
services, payment processing and financial services, analytics and marketing platforms,
customer support and communication tools, and security and fraud prevention services.
All third-party processors are required to maintain appropriate data protection
standards and are bound by contractual obligations to protect your information.
Data Localization Requirements:
In jurisdictions with specific data localization requirements, we ensure compliance by
storing and processing certain types of data within those jurisdictions as required by
local laws, implementing technical and organizational measures to meet local regulatory
requirements, working with local data processing partners where necessary, and providing
transparency about data storage and processing locations upon request.
Cross-Border Data Protection:
We maintain consistent data protection standards regardless of where your data is
processed. This includes implementing encryption for data in transit and at rest,
maintaining access controls and monitoring systems, conducting regular security
assessments and audits, providing staff training on international data protection
requirements, and establishing incident response procedures that comply with
notification requirements in all relevant jurisdictions.
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How We Use Information
MyProfile uses your data to enable the delivery, customization, and continuous
improvement of our services. We process your information for various purposes, always
striving to use data in ways that provide value to you while respecting your privacy
rights.
Service Delivery and Account Management:
We use your information to create and manage your user profile and account settings,
enable the sharing of your profile via QR codes, NFC taps, or direct links, facilitate
user connections, messaging, referrals, and contact management, provide personalized
profile experiences including custom themes, layouts, and content organization, process
transactions and manage subscriptions, deliver customer support and technical
assistance, send transactional communications about your account, services, or
purchases, and maintain the security and integrity of your account.
Platform Enhancement and Personalization:
Your data helps us personalize your MyProfile experience by recommending relevant
connections and networking opportunities, customizing your dashboard and interface
preferences, suggesting profile improvements and optimization tips, providing relevant
content and feature recommendations, analyzing usage patterns to improve platform
functionality, and developing new features and services that meet user needs.
Communication and Marketing:
With appropriate consent, we use your information to send promotional communications
about new features, products, or services, deliver newsletters and educational content,
invite you to participate in surveys, research, or beta testing programs, notify you
about platform updates, policy changes, or important announcements, provide customer
support and respond to your inquiries, and communicate about events, webinars, or
networking opportunities that may interest you.
Analytics and Business Intelligence:
We analyze aggregated and anonymized data to understand platform usage trends, measure
the effectiveness of our services and marketing efforts, conduct research and
development for new products and features, generate business insights and reporting,
benchmark performance against industry standards, and identify opportunities for
improvement and growth.
Legal and Security Purposes:
We process your information to comply with legal obligations, respond to lawful requests
from government authorities, enforce our Terms of Use and other policies, prevent fraud,
abuse, and security threats, protect the rights, property, and safety of MyProfile, our
users, and the public, conduct internal audits and investigations, and maintain records
as required by applicable laws and regulations.
Smart Product Functionality:
For users of our NFC-enabled products, we use device data to enable seamless profile
sharing functionality, provide usage analytics and insights, deliver firmware updates
and improvements, troubleshoot technical issues and provide support, optimize device
performance and battery life, and develop new smart product features and integrations.
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What Legal Bases Do We
Rely On To Process Your Information?
In Short
We only process your personal information when we believe it is necessary and we have a
valid legal reason (i.e., legal basis) to do so under applicable law, like with your
consent, to comply with laws, to provide you with services to enter into or fulfill our
contractual obligations, to protect your rights, or to fulfill our legitimate business
interests.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the
valid legal bases we rely on in order to process your personal information. As such, we
may rely on the following legal bases to process your personal information:
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Consent. We may process your information if you have given us permission (i.e.,
consent) to use your personal information for a specific purpose. You can
withdraw your consent at any time. Learn more about withdrawing your consent.
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Performance of a Contract. We may process your personal information when we
believe it is necessary to fulfill our contractual obligations to you, including
providing our Services or at your request prior to entering into a contract with
you.
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Legitimate Interests. We may process your information when we believe it is
reasonably necessary to achieve our legitimate business interests and those
interests do not outweigh your interests and fundamental rights and freedoms.
For example, we may process your personal information for some of the purposes
described in order to:
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Send users information about special offers and discounts on our products
and services
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Develop and display personalized and relevant advertising content for our
users
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Analyze how our Services are used so we can improve them to engage and
retain users
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Support our marketing activities
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Diagnose problems and/or prevent fraudulent activities
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Understand how our users use our products and services so we can improve
user experience
If you are located in Canada, this section applies to you.
We may process your information if you have given us specific permission (i.e., express
consent) to use your personal information for a specific purpose, or in situations where
your permission can be inferred (i.e., implied consent). You can withdraw your consent
at any time.
In some exceptional cases, we may be legally permitted under applicable law to process
your information without your consent, including, for example:
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If collection is clearly in the interests of an individual and consent cannot be
obtained in a timely way
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For investigations and fraud detection and prevention
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For business transactions provided certain conditions are met
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If it is contained in a witness statement and the collection is necessary to
assess, process, or settle an insurance claim
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For identifying injured, ill, or deceased persons and communicating with next of
kin
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If we have reasonable grounds to believe an individual has been, is, or may be
victim of financial abuse
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If it is reasonable to expect collection and use with consent would compromise
the availability or the accuracy of the information and the collection is
reasonable for purposes related to investigating a breach of an agreement or a
contravention of the laws of Canada or a province
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If disclosure is required to comply with a subpoena, warrant, court order, or
rules of the court relating to the production of records
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If it was produced by an individual in the course of their employment, business,
or profession and the collection is consistent with the purposes for which the
information was produced
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If the collection is solely for journalistic, artistic, or literary purposes
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If the information is publicly available and is specified by the regulations
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We may disclose de-identified information for approved research or statistics
projects, subject to ethics oversight and confidentiality commitments
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When And With Whom Do We
Share Your Personal Information?
In Short
We may share information in specific situations described in this section and/or with
the following third parties.
We may need to share your personal information in the following situations:
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Service Providers and Business Partners:
We share information with carefully vetted third-party service providers who
help us deliver and improve our services. These include hosting and cloud
infrastructure providers who maintain our servers and databases, payment
processors and financial institutions who handle transactions securely,
analytics platforms that help us understand service usage and performance,
customer support tools and communication platforms, marketing and advertising
partners who help us reach potential users, security services that protect
against fraud and abuse, and development partners who help build and maintain
our smart products and integrations.
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Business Transactions:
In the event of a corporate transaction, your information may be transferred as
part of the transaction. This includes mergers, acquisitions, or sales of all or
part of our business, asset transfers or restructuring activities, due diligence
processes with potential buyers or partners, bankruptcy or insolvency
proceedings, and other business combinations or reorganizations. In such cases,
we will provide notice and ensure that any transferee is bound by privacy
commitments substantially similar to those in this policy.
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Legal and Regulatory Requirements:
We may disclose your information when required by law or when we believe
disclosure is necessary to protect our rights or the rights of others. This
includes responding to court orders, subpoenas, or other legal processes,
complying with regulatory investigations or requests from government
authorities, cooperating with law enforcement in criminal investigations,
protecting against fraud, abuse, or security threats, enforcing our Terms of Use
or other agreements, and defending against legal claims or protecting our legal
rights.
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User-Initiated Sharing:
We facilitate sharing of your information when you explicitly choose to share it
with others. This includes profile information shared through NFC taps, QR code
scans, or direct links, contact information exchanged through our networking
features, content shared through social media integrations, information shared
with business partners through our platform, and data shared through third-party
integrations you authorize.
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Aggregated and Anonymized Data:
We may share aggregated, anonymized, or de-identified information that cannot
reasonably be used to identify you. This includes industry reports and
benchmarking data, research and analytics insights, platform usage statistics,
and market trend analysis. Such sharing helps contribute to industry knowledge
and platform improvement while protecting individual privacy.
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Emergency Situations:
In exceptional circumstances, we may disclose information without your consent
to protect life, health, or safety. This includes medical emergencies where
information sharing could prevent serious harm, situations involving threats of
violence or self-harm, child protection concerns, and other circumstances where
immediate action is necessary to prevent significant harm.
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When we use Google Maps Platform APIs:
We may share your information with certain Google Maps Platform APIs (e.g.,
Google Maps API, Places API). We use these APIs to retrieve certain information
when you make location-specific requests. This includes: IP addresses – for
security and geolocation purposes; Device Type and OS – to optimize user
experience and debugging; Geolocation (lat/long) – only when user consents via
device permissions; Search Queries or Navigation Requests – used to fulfill
location-based services; Timestamps of API Calls – for analytics, diagnostics,
and service improvement; User ID or App Session Token – if linked to user
accounts for personalization; App Version and Build Info – to monitor
compatibility and performance; and other similar information. A full list of
what we use information for can be found in this section and in the previous
section titled “HOW DO WE PROCESS YOUR INFORMATION?” Google Maps uses GPS,
Wi-Fi, and cell towers to estimate your location. GPS is accurate to about 20
meters, while Wi-Fi and cell towers help improve accuracy when GPS signals are
weak, like indoors. We obtain and store on your device (“cache”) your location
for six (6) months. You may revoke your consent anytime by contacting us at the
contact details provided at the end of this document. The Google Maps Platform
APIs that we use also access cookies and other information on your devices. If
you are a user currently in the European Economic Area (EU countries, Iceland,
Liechtenstein, and Norway) or the United Kingdom, please take a look at our
Cookie Notice.
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Affiliates:
We may share your information with our affiliates, in which case we will require
those affiliates to honor this Privacy Notice. Affiliates include our parent
company and any subsidiaries, joint venture partners, or other companies that we
control or that are under common control with us.
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Other Users:
When you share personal information (for example, by posting comments,
contributions, or other content to the Services) or otherwise interact with
public areas of the Services, such personal information may be viewed by all
users and may be publicly made available outside the Services in perpetuity. If
you interact with other users of our Services and register for our Services
through a social network (such as Facebook), your contacts on the social network
will see your name, profile photo, and descriptions of your activity. Similarly,
other users will be able to view descriptions of your activity, communicate with
you within our Services, and view your profile.
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Offer Wall:
Our application(s) may display a third-party hosted “offer wall.” Such an offer
wall allows third-party advertisers to offer virtual currency, gifts, or other
items to users in return for the acceptance and completion of an advertisement
offer. Such an offer wall may appear in our application(s) and be displayed to
you based on certain data, such as your geographic area or demographic
information. When you click on an offer wall, you will be brought to an external
website belonging to other persons and will leave our application(s). A unique
identifier, such as your user ID, will be shared with the offer wall provider in
order to prevent fraud and properly credit your account with the relevant
reward.
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What Is Our Stance On Third-Party
Websites?
In Short
We are not responsible for the safety of any information that you share with third
parties that we may link to or who advertise on our Services, but are not affiliated
with, our Services.
The Services, including our offer wall, may link to third-party websites, online
services, or mobile applications and/or contain advertisements from third parties that
are not affiliated with us and which may link to other websites, services, or
applications. Accordingly, we do not make any guarantee regarding any such third
parties, and we will not be liable for any loss or damage caused by the use of such
third-party websites, services, or applications. The inclusion of a link towards a
third-party website, service, or application does not imply an endorsement by us. We
cannot guarantee the safety and privacy of data you provide to any third-party websites.
Any data collected by third parties is not covered by this Privacy Notice. We are not
responsible for the content or privacy and security practices and policies of any third
parties, including other websites, services, or applications that may be linked to or
from the Services. You should review the policies of such third parties and contact them
directly to respond to your questions.
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Do We Use Cookies And Other
Tracking Technologies?
In Short
We may use cookies and other tracking technologies to collect and store your
information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to
gather information when you interact with our Services. Some online tracking
technologies help us maintain the security of our Services and your account, prevent
crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies
on our Services for analytics and advertising, including to help manage and display
advertisements, to tailor advertisements to your interests, or to send abandoned
shopping cart reminders (depending on your communication preferences). The third parties
and service providers use their technology to provide advertising about products and
services tailored to your interests which may appear either on our Services or on other
websites.
To the extent these online tracking technologies are deemed to be a “sale”/“sharing”
(which includes targeted advertising, as defined under the applicable laws) under
applicable US state laws, you can opt out of these online tracking technologies by
submitting a request as described below under section “DO UNITED STATES RESIDENTS HAVE
SPECIFIC PRIVACY RIGHTS?”
Essential Cookies:
We use necessary cookies that are required for our website and services to function
properly. These include session management cookies that maintain your login state and
remember your preferences during your visit, security cookies that help detect
fraudulent activity and protect against unauthorized access, load balancing cookies that
ensure optimal performance across our server infrastructure, and functionality cookies
that remember your language preferences, accessibility settings, and other customization
choices.
Analytics and Performance Cookies:
These cookies help us understand how users interact with our platform and identify areas
for improvement. We collect data on page views, session duration, bounce rates, and user
journey patterns, feature usage statistics and interaction rates, error tracking and
performance monitoring data, and A/B testing data to optimize user experience and
platform functionality.
Marketing and Advertising Cookies:
With your consent, we may use cookies for marketing purposes, including tracking the
effectiveness of our advertising campaigns, personalizing content and recommendations
based on your interests and behavior, retargeting visitors who have shown interest in
our services, measuring conversion rates and return on advertising investment, and
providing social media integration features.
Third-Party Cookies:
Our platform may include cookies from trusted third-party services that help us provide
enhanced functionality, including analytics providers like Google Analytics, social
media platforms for sharing and integration features, payment processors for secure
transaction handling, customer support tools and chat functionality, and content
delivery networks for optimal performance.
Managing Cookie Preferences:
You have control over cookie usage on our platform. You can modify cookie settings in
your web browser to accept, reject, or receive notifications about cookies. You can
access cookie preference settings through your MyProfile account dashboard to control
non-essential cookies. Most web browsers allow you to delete existing cookies, block
future cookies, or receive warnings before cookies are stored. However, please note that
disabling certain cookies may impact the functionality of our services and limit your
ability to use some features.
Cookie Retention:
Different types of cookies have varying retention periods. Session cookies are temporary
and are deleted when you close your browser, while persistent cookies remain on your
device for specified periods or until manually deleted. Essential cookies typically
remain active for the duration of your session or as long as necessary for security
purposes. Analytics cookies may be retained for up to 24 months to provide meaningful
insights, and marketing cookies are typically retained for shorter periods as specified
in our cookie settings.
Google Analytics
We may share your information with Google Analytics to track and analyze the use of the
Services. The Google Analytics Advertising Features that we may use include: Remarketing
with Google Analytics, Google Display Network Impressions Reporting and Google Analytics
Demographics and Interests Reporting. To opt out of being tracked by Google Analytics
across the Services, visit https://tools.google.com/dlpage/gaoptout.
You can opt out of Google Analytics Advertising Features through Ads Settings and Ad
Settings for mobile apps. For more information on the privacy practices of Google,
please visit the Google Privacy & Terms page.
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Do We Offer Artificial
Intelligence–Based Products?
In Short
We offer products, features, or tools powered by artificial intelligence, machine
learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial
intelligence, machine learning, or similar technologies (collectively, “AI Products”).
These tools are designed to enhance your experience and provide you with innovative
solutions. The terms in this Privacy Notice govern your use of the AI Products within
our Services.
Use of AI Technologies
We provide the AI Products through third-party service providers (“AI Service
Providers”), including OpenAI. As outlined in this Privacy Notice, your input, output,
and personal information will be shared with and processed by these AI Service Providers
to enable your use of our AI Products for purposes outlined in “WHAT LEGAL BASES DO WE
RELY ON TO PROCESS YOUR PERSONAL INFORMATION?” You must not use the AI Products in any
way that violates the terms or policies of any AI Service Provider.
Our AI Products
Our AI Products are designed for the following functions:
How We Process Your Data Using AI
All personal information processed using our AI Products is handled in line with our
Privacy Notice and our agreement with third parties. This ensures high security and
safeguards your personal information throughout the process, giving you peace of mind
about your data’s safety.
How to Opt Out
We believe in giving you the power to decide how your data is used. To opt out, you can:
- Log in to your account settings and update your user account
- Contact us using the contact information provided
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How Do We Handle Your Social
Logins?
In Short
If you choose to register or log in to our Services using a social media account, we may
have access to certain information about you.
Our Services offer you the ability to register and log in using your third-party social
media account details (like your Facebook or X logins). Where you choose to do this, we
will receive certain profile information about you from your social media provider. The
profile information we receive may vary depending on the social media provider
concerned, but will often include your name, email address, friends list, and profile
picture, as well as other information you choose to make public on such a social media
platform.
We will use the information we receive only for the purposes that are described in this
Privacy Notice or that are otherwise made clear to you on the relevant Services. Please
note that we do not control, and are not responsible for, other uses of your personal
information by your third-party social media provider. We recommend that you review
their privacy notice to understand how they collect, use, and share your personal
information, and how you can set your privacy preferences on their sites and apps.
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How Long Do We Keep Your
Information?
In Short
We keep your information for as long as necessary to fulfill the purposes outlined in
this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the
purposes set out in this Privacy Notice, unless a longer retention period is required or
permitted by law (such as tax, accounting, or other legal requirements). No purpose in
this notice will require us keeping your personal information for longer than the period
of time in which users have an account with us.
When we have no ongoing legitimate business need to process your personal information,
we will either delete or anonymize such information, or, if this is not possible (for
example, because your personal information has been stored in backup archives), then we
will securely store your personal information and isolate it from any further processing
until deletion is possible.
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How Do We Keep Your Information
Safe?
In Short
We aim to protect your personal information through a system of organizational and
technical security measures
We have implemented appropriate and reasonable technical and organizational security
measures designed to protect the security of any personal information we process.
However, despite our safeguards and efforts to secure your information, no electronic
transmission over the Internet or information storage technology can be guaranteed to be
100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other
unauthorized third parties will not be able to defeat our security and improperly
collect, access, steal, or modify your information. Although we will do our best to
protect your personal information, transmission of personal information to and from our
Services is at your own risk. You should only access the Services within a secure
environment.
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Do We Collect Information From
Minors?
In Short
We do not knowingly collect data from or market to children under 18 years of age or the
equivalent age as specified by law in your jurisdiction.
We do not knowingly collect, solicit data from, or market to children under 18 years of
age or the equivalent age as specified by law in your jurisdiction, nor do we knowingly
sell such personal information. By using the Services, you represent that you are at
least 18 or the equivalent age as specified by law in your jurisdiction or that you are
the parent or guardian of such a minor and consent to such minor dependent’s use of the
Services. If we learn that personal information from users less than 18 years of age or
the equivalent age as specified by law in your jurisdiction has been collected, we will
deactivate the account and take reasonable measures to promptly delete such data from
our records. If you become aware of any data we may have collected from children under
age 18 or the equivalent age as specified by law in your jurisdiction, please contact us
at security@getmyprofile.online.
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Children's Privacy
MyProfile is committed to protecting the privacy of children and complying with
applicable laws regarding the collection and use of personal information from minors. We
recognize that children require special privacy protections and have implemented
policies and procedures to safeguard their information.
Age Restrictions and Verification:
MyProfile is not designed for children under the age of 13, and we do not knowingly
collect personal data from children under 13 without appropriate parental consent. Users
between the ages of 13 and 18 may use our services but must have verifiable parental or
guardian consent before creating an account. We may implement age verification
procedures to ensure compliance with these requirements, and we reserve the right to
request proof of age or parental consent at any time.
Parental Consent and Control:
For users between 13 and 18, we require meaningful parental consent before collecting
personal information. Parents or guardians can review the information we have collected
from their children, request modification or deletion of their child's information,
refuse to permit further collection or use of their child's data, and receive
notifications about our privacy practices regarding minors.
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What Are Your Privacy Rights?
In Short
Depending on your state of residence in the US or in some regions, such as the European
Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that
allow you greater access to and control over your personal information. You may review,
change, or terminate your account at any time, depending on your country, province, or
state of residence.
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights
under applicable data protection laws. These may include the right (i) to request access
and obtain a copy of your personal information, (ii) to request rectification or
erasure; (iii) to restrict the processing of your personal information; (iv) if
applicable, to data portability; and (v) not to be subject to automated decision-making.
If a decision that produces legal or similarly significant effects is made solely by
automated means, we will inform you, explain the main factors, and offer a simple way to
request human review. In certain circumstances, you may also have the right to object to
the processing of your personal information. You can make such a request by contacting
us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT
THIS NOTICE?" below.
We will consider and act upon any request in accordance with applicable data protection
laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your
personal information, you also have the right to complain to your Member State data
protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and
Information Commissioner.
Withdrawing your consent:
If we are relying on your consent to process your personal information, which may be
express and/or implied consent depending on the applicable law, you have the right to
withdraw your consent at any time. You can withdraw your consent at any time by
contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT
US ABOUT THIS NOTICE?" below or updating your preferences.
However, please note that this will not affect the lawfulness of the processing before
its withdrawal nor, when applicable law allows, will it affect the processing of your
personal information conducted in reliance on lawful processing grounds other than
consent.
Opting out of marketing and promotional communications:
You can unsubscribe from our marketing and promotional communications at any time by
clicking on the unsubscribe link in the emails that we send, or by contacting us using
the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
You will then be removed from the marketing lists. However, we may still communicate
with you — for example, to send you service-related messages that are necessary for the
administration and use of our account, to respond to service requests, or for other
non-marketing purposes.
Account Information
If you would at any time like to review or change the information in your account or
terminate your account, you can:
Upon your request to terminate your account, we will deactivate or delete your account
and information from our active databases. However, we may retain some information in
our files to prevent fraud, troubleshoot problems, assist with any investigations,
enforce our legal terms and/or comply with applicable legal requirements.
Cookies and similar technologies:
Most Web browsers are set to accept cookies by default. If you prefer, you can usually
choose to set your browser to remove cookies and to reject cookies. If you choose to
remove cookies or reject cookies, this could affect certain features or services of our
Services. You may also opt out of interest-based advertising by advertisers on our
Services.
If you have questions or comments about your privacy rights, you may email us at
admin@brilydal.onmicrosoft.com.
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Controls For Do-Not-Track
Features
Most web browsers and some mobile operating systems and mobile applications include a
Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy
preference not to have data about your online browsing activities monitored and
collected. At this stage, no uniform technology standard for recognizing and
implementing DNT signals has been finalized. As such, we do not currently respond to DNT
browser signals or any other mechanism that automatically communicates your choice not
to be tracked online. If a standard for online tracking is adopted that we must follow
in the future, we will inform you about that practice in a revised version of this
Privacy Notice.
California law requires us to let you know how we respond to web browser DNT signals.
Because there currently is not an industry or legal standard for recognizing or honoring
DNT signals, we do not respond to them at this time.
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Do United States
Residents Have Specific Privacy Rights?
In Short
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana,
Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey,
Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to
request access to and receive details about the personal information we maintain about
you and how we have processed it, correct inaccuracies, get a copy of, or delete your
personal information. You may also have the right to withdraw your consent to our
processing of your personal information. These rights may be limited in some
circumstances by applicable law. More information is provided below.
Categories of Personal Information We Collect
The table below shows the categories of personal information we have collected in the
past twelve (12) months. The table includes illustrative examples of each category and
does not reflect the personal information we collect from you. For a comprehensive
inventory of all personal information we process, please refer to the section "WHAT
INFORMATION DO WE COLLECT?"
| Category |
Examples |
Collected |
| Identifiers |
A. Identifiers Contact details, such as real name, alias, postal address,
telephone or mobile contact number, unique personal identifier, online
identifier, Internet Protocol address, email address, and account name |
YES |
| Personal information as defined in the California Customer Records statute
|
Name, contact information, education, employment, employment history, and
financial information |
YES |
| Protected classification characteristics under state or federal law |
Gender, age, date of birth, race and ethnicity, national origin, marital
status, and other demographic data |
YES |
| Commercial information |
Transaction information, purchase history, financial details, and payment
information |
YES |
| Biometric information |
Fingerprints and voiceprints |
NO |
| Internet or other similar network activity |
Browsing history, search history, online behavior, interest data, and
interactions with our and other websites, applications, systems, and
advertisements |
YES |
| Geolocation data |
Device location |
YES |
| Audio, electronic, sensory, or similar information |
Images and audio, video or call recordings created in connection with our
business activities |
YES |
| Professional or employment-related information |
Business contact details in order to provide you our Services at a business
level or job title, work history, and professional qualifications if you
apply for a job with us |
YES |
| Education Information |
Student records and directory information |
YES |
| Inferences drawn from collected personal information |
Inferences drawn from any of the collected personal information listed above
to create a profile or summary about, for example, an individual’s
preferences and characteristics |
YES |
| Sensitive personal Information |
Account login information, biometric data, contents of email or text
messages, debit or credit card numbers, drivers’ licenses, genetic data,
health data, national origin, passport numbers, personal data from a known
child, precise geolocation, racial or ethnic origin, religious or
philosophical beliefs, sex life or sexual orientation, state id card
numbers, status as transgender or nonbinary, union membership, financial
information including account access details and citizenship or immigration
status |
YES |
We only collect sensitive personal information, as defined by applicable privacy laws or
the purposes allowed by law or with your consent. Sensitive personal information may be
used, or disclosed to a service provider or contractor, for additional, specified
purposes. You may have the right to limit the use or disclosure of your sensitive
personal information.
We may also collect other personal information outside of these categories through
instances where you interact with us in person, online, or by phone or mail in the
context of:
-
Receiving help through our customer support channels;
-
Participation in customer surveys or contests; and
-
Facilitation in the delivery of our Services and to respond to your inquiries.
We will use and retain the collected personal information as needed to provide the
Services or for:
-
Category A – We retain personal identifiers for as long as the user
maintains an account with us. Upon account deletion, all associated identifiers
will be securely erased or anonymized within 90 days, unless otherwise required
by law.
-
Category B – We retain personal information for as long as the user
maintains an active account with us. If an account is deleted, we will securely
delete or anonymize the user's personal data within 90 days, unless otherwise
required by law.
-
Category C – We retain user characteristics for as long as the user
maintains an account with us. If the account is deleted, this data is securely
deleted or anonymized within 90 days unless retention is required for legal or
audit purposes.
-
Category D – We retain consumer data, including purchase and transaction
history, for as long as the user maintains an active account. Upon account
deletion, this data is securely erased or anonymized within 90 days, unless
retention is legally required.
-
Category F – We retain user internet activity data for up to 1 year to
support analytics, feature improvements, and user experience personalization.
After this period, data is either anonymized or securely deleted.
-
Category G – As long as the user has an account with us. We may collect
location data—either directly through user permission or inferred through
device/IP information—to personalize experiences and provide location-specific
services. This data is not shared or used for tracking without user consent.
-
Category H – As long as the user has an account with us.
-
Category I – We retain professional and employment-related information for
as long as the user maintains an active account. This includes job titles, work
history, and related credentials. Upon account deletion, the data is securely
deleted or anonymized within 90 days.
-
Category J – We retain education-related information for as long as the
user maintains an account with us. Upon account deletion, this data will be
securely deleted or anonymized within 90 days, unless legally required to retain
it longer.
-
Category K – As long as the user has an account with us. We may use
personal data to generate inferences about user preferences, behavior, or
interests to personalize services. These inferred profiles are maintained for as
long as the user retains an account and are deleted or anonymized within 90 days
after account closure.
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Category L – As long as the user has an account with us.
Sources of Personal Information
Learn more about the sources of personal information we collect in “WHAT INFORMATION DO
WE COLLECT?”
How We Use and Share Personal Information
Learn more about how we use your personal information in the section, “HOW DO WE PROCESS
YOUR INFORMATION?”
Will your information be shared with anyone else?
We may disclose your personal information with our service providers pursuant to a
written contract between us and each service provider. Learn more about how we disclose
personal information in the section, “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL
INFORMATION?”
We may use your personal information for our own business purposes, such as for
undertaking internal research for technological development and demonstration. This is
not considered to be “selling” of your personal information.
We have not disclosed, sold, or shared any personal information to third parties for a
business or commercial purpose in the preceding twelve (12) months. We will not sell or
share personal information in the future belonging to website visitors, users, and other
consumers.
Your Rights
You have rights under certain US state data protection laws. However, these rights are
not absolute, and in certain cases, we may decline your request as permitted by law.
These rights include:
-
Right to know – Right to know whether or not we are processing your
personal data.
-
Right to access – Right to access your personal data.
-
Right to correct – Right to correct inaccuracies in your personal data.
-
Right to delete – Right to request the deletion of your personal data.
-
Right to obtain a copy – Right to obtain a copy of the personal data you
previously shared with us.
-
Right to non-discrimination – Right to non-discrimination for exercising
your rights.
-
Right to opt out – Right to opt out of the processing of your personal
data if it is used for targeted advertising (or sharing as defined under
California’s privacy law), the sale of personal data, or profiling in
furtherance of decisions that produce legal or similarly significant effects
(“profiling”).
Depending upon the state where you live, you may also have the following rights:
-
Right to access the categories of personal data being processed (as permitted by
applicable law, including the privacy law in Minnesota).
-
Right to obtain a list of the categories of third parties to which we have
disclosed personal data (as permitted by applicable law, including the privacy
law in California, Delaware, and Maryland).
-
Right to obtain a list of specific third parties to which we have disclosed
personal data (as permitted by applicable law, including the privacy law in
Minnesota and Oregon).
-
Right to review, understand, question, and correct how personal data has been
profiled (as permitted by applicable law, including the privacy law in
Minnesota).
-
Right to limit use and disclosure of sensitive personal data (as permitted by
applicable law, including the privacy law in California).
-
Right to opt out of the collection of sensitive data and personal data collected
through the operation of a voice or facial recognition feature (as permitted by
applicable law, including the privacy law in Florida).
How to Exercise Your Rights
To exercise these rights, you can contact us by visiting
https://app.getmyprofile.online/login, by emailing us at privacy@getmyprofile.com, by
visiting
http://www.getmyprofile.com/contact_us,
By mail: 1510 N Westwood Ave Toledo, OH 43606 USA, or by referring to the contact
details at the bottom of this document.
We will honor your opt-out preferences if you enact the Global Privacy Control (GPC)
opt-out signal on your browser.
Under certain US state data protection laws, you can designate an authorized agent to
make a request on your behalf. We may deny a request from an authorized agent that does
not submit proof that they have been validly authorized to act on your behalf in
accordance with applicable laws.
Request Verification
Upon receiving your request, we will need to verify your identity to determine you are
the same person about whom we have the information in our system. We will only use
personal information provided in your request to verify your identity or authority to
make the request. However, if we cannot verify your identity from the information
already maintained by us, we may request that you provide additional information for the
purposes of verifying your identity and for security or fraud-prevention purposes.
If you submit the request through an authorized agent, we may need to collect additional
information to verify your identity before processing your request and the agent will
need to provide a written and signed permission from you to submit such request on your
behalf.
Appeals
Under certain US state data protection laws, if we decline to take action regarding your
request, you may appeal our decision by emailing us at admin@brilydal.onmicrosoft.com.
We will inform you in writing of any action taken or not taken in response to the
appeal, including a written explanation of the reasons for the decisions. If your appeal
is denied, you may submit a complaint to your state attorney general.
CCPA Metrics
Our metrics for all California Consumer Protection Act (CCPA) requests received for the
previous calendar year can be found here: http://www.getmyprofile.com/ccpa-metrics.
California "Shine The Light" Law
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits
our users who are California residents to request and obtain from us, once a year and
free of charge, information about categories of personal information (if any) we
disclosed to third parties for direct marketing purposes and the names and addresses of
all third parties with which we shared personal information in the immediately preceding
calendar year. If you are a California resident and would like to make such a request,
please submit your request in writing to us by using the contact details provided in the
section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?”
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Do Other Regions Have Specific
Privacy Rights?
In short:
You may have additional rights based on the country you reside in.
Australia and New Zealand
We collect and process your personal information under the obligations and conditions
set by Australia’s Privacy Act 1988 and New Zealand’s Privacy Act 2020 (Privacy Act).
This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in
particular: what personal information we collect from you, from which sources, for which
purposes, and other recipients of your personal information.
If you do not wish to provide the personal information necessary to fulfill their
applicable purpose, it may affect our ability to provide our services, in particular:
-
offer you the products or services that you want
-
respond to or help with your requests
-
manage your account with us
-
confirm your identity and protect your account
At any time, you have the right to request access to or correction of your personal
information. You can make such a request by contacting us by using the contact details
provided in the section “HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM
YOU?”
If you believe we are unlawfully processing your personal information, you have the
right to submit a complaint about a breach of the Australian Privacy Principles to the
Office of the Australian Information Commissioner and a breach of New Zealand’s Privacy
Principles to the Office of New Zealand Privacy Commissioner.
Republic of South Africa
At any time, you have the right to request access to or correction of your personal
information. You can make such a request by contacting us by using the contact details
provided in the section “HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM
YOU?”
If you are unsatisfied with the manner in which we address any complaint with regard to
our processing of personal information, you can contact the office of the regulator, the
details of which are:
The Information Regulator (South Africa)
General enquiries: enquiries@inforegulator.org.za
Complaints (complete POPIA/PAIA form 5): PAIAComplaints@inforegulator.org.za &
POPIAComplaints@inforegulator.org.za
MyProfile is committed to ensuring that you have meaningful access to your personal data
and that the information we maintain about you is accurate, complete, and up-to-date. We
provide multiple mechanisms for you to access, review, and correct your information.
Data Access Rights:
You have the right to access your personal information stored in our systems at any
time. This includes the ability to view all profile information, account settings, and
preferences through your MyProfile dashboard, request comprehensive reports of all
personal data we have collected about you, obtain information about how your data has
been processed, used, or shared, access historical data including past profile versions
and account activity logs, and receive details about automated decision-making processes
that may affect you.
Self-Service Access Tools:
We provide user-friendly tools that allow you to access and manage your data
independently. Through your account dashboard, you can download your complete profile
data in portable formats, view your communication and interaction history, access
analytics about your profile performance and engagement, review your privacy and sharing
settings, and monitor recent account activity and security events.
Comprehensive Data Reports:
Upon request, we can provide detailed reports that include all categories of personal
information we have collected, the sources from which we obtained your information, the
purposes for which we process your data, the categories of third parties with whom we
have shared your information, the retention periods for different types of data, and any
automated processing or profiling activities involving your data.
Data Accuracy and Quality:
We take reasonable steps to ensure the accuracy and quality of your personal
information. This includes implementing data validation processes during information
collection, providing tools for you to regularly update and correct your information,
establishing procedures to identify and resolve data inconsistencies, maintaining audit
trails of data modifications and updates, and working with third-party data sources to
ensure accuracy of imported information.
Correction and Update Mechanisms:
If you identify inaccuracies in your personal information, we provide several ways to
correct them. You can directly edit most information through your account dashboard,
submit correction requests through our customer support channels, provide documentation
to support corrections of disputed information, request updates to information that may
have been collected from third-party sources, and receive confirmation when corrections
have been completed.
Response Timeframes:
We are committed to responding to data access requests promptly and within legally
required timeframes. For most requests, we will provide a response within 30 days of
receiving your request. Complex requests that require extensive data compilation may
take up to 60 days, and we will notify you if additional time is needed. Emergency
requests related to security or safety concerns will be prioritized and addressed as
quickly as possible.
-
Data Security
Protecting your personal information is a fundamental priority for MyProfile. We have
implemented comprehensive security measures designed to safeguard your data against
unauthorized access, use, disclosure, alteration, or destruction.
Technical Security Measures:
We employ industry-standard technical safeguards to protect your data, including
encryption of data both in transit and at rest using advanced cryptographic protocols,
secure socket layer (SSL) technology for all data transmissions, multi-factor
authentication systems for account access, regular security patches and updates to all
systems and software, intrusion detection and prevention systems to monitor for
suspicious activities, and automated backup systems with encrypted storage and regular
recovery testing.
Physical Security Controls:
Our data centers and facilities maintain strict physical security measures, including
controlled access systems with biometric authentication, 24/7 security monitoring and
surveillance, environmental controls to protect against natural disasters and equipment
failures, redundant power systems and network connectivity, and secure destruction
procedures for decommissioned hardware and storage media.
Administrative Security Practices:
We have established comprehensive administrative controls to protect your information,
including background checks and security clearances for personnel with data access,
regular security training and awareness programs for all staff members, defined roles
and responsibilities for data protection and incident response, regular security audits
and vulnerability assessments, and documented security policies and procedures that are
regularly reviewed and updated.
Access Controls and Authentication:
We implement strict access controls to ensure that only authorized personnel can access
your personal information. This includes role-based access controls that limit data
access to job-related needs, regular reviews and audits of user access permissions,
strong password requirements and authentication protocols, session management controls
to prevent unauthorized access, and automated logging and monitoring of all data access
activities.
Data Protection by Design:
Security considerations are integrated into every aspect of our service development and
operations. This includes conducting privacy impact assessments for new features and
services, implementing security controls at the design stage of new systems, regular
penetration testing and security evaluations, compliance monitoring and reporting
systems, and incident response procedures that include notification and remediation
protocols.
Third-Party Security:
We require all third-party service providers and partners to maintain appropriate
security standards. This includes contractual requirements for data protection and
security measures, regular security assessments of third-party providers, monitoring of
third-party compliance with security requirements, and incident reporting and response
coordination with partners.
Security Incident Response:
In the event of a security incident, we have established procedures to respond quickly
and effectively. This includes immediate containment and assessment of security
breaches, notification of affected users and relevant authorities as required by law,
remediation measures to prevent future incidents, and transparent communication about
the incident and our response actions.
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Redress And Enforcement
MyProfile is committed to addressing privacy concerns promptly and providing effective
mechanisms for users to seek redress when privacy issues arise. We have established
multiple channels for reporting concerns and resolving privacy-related disputes.
Internal Complaint Procedures:
If you have concerns about how we handle your personal information, you can contact us
through several channels. You can reach our Privacy Team directly at
privacy@getmyprofile.online, submit complaints through your account dashboard using our
privacy concern reporting tool, contact our customer support team who can escalate
privacy issues to appropriate specialists, or reach out to our Data Protection Officer
at security@getmyprofile.online for complex privacy matters.
Complaint Investigation Process:
When we receive a privacy complaint, we follow a structured investigation process. This
includes acknowledging receipt of your complaint within 48 hours, conducting a thorough
investigation of the issues raised, working with relevant internal teams to gather
information and assess the situation, providing you with regular updates on the
investigation progress, and delivering a comprehensive response with our findings and
any corrective actions taken.
Resolution and Remediation:
We are committed to resolving privacy complaints fairly and effectively. When we
identify that our practices have not met appropriate standards, we will take corrective
action, which may include modifying our data processing practices, updating our policies
and procedures, providing additional staff training, implementing new technical or
organizational measures, and offering appropriate remedies to affected individuals.
External Oversight and Regulatory Compliance:
We recognize the importance of external oversight in privacy protection. We cooperate
fully with relevant data protection authorities and regulatory bodies, respond promptly
to official inquiries and investigations, participate in regulatory enforcement actions
when required, and maintain transparent relationships with oversight authorities.
Regulatory Authority Contact Information:
If you are not satisfied with our response to your privacy concerns, you have the right
to lodge a complaint with relevant regulatory authorities. For users in the European
Union, you can contact your local data protection authority. For users in the United
States, you can contact the Federal Trade Commission or relevant state attorneys
general. We will provide specific contact information for relevant authorities based on
your jurisdiction upon request.
Independent Dispute Resolution:
For certain types of privacy disputes, we may participate in independent dispute
resolution mechanisms. This includes binding arbitration procedures for specific
categories of complaints, mediation services provided by recognized privacy
organizations, and industry-specific dispute resolution programs where applicable.
Legal Remedies:
Nothing in this Privacy Policy limits your legal rights or available remedies under
applicable laws. You retain the right to seek legal remedies through civil litigation,
participate in class action lawsuits where appropriate, and pursue other legal avenues
for addressing privacy violations.
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MyProfile Data Personalization And
Engagement
At MyProfile, we use the data you provide to personalize your profile experience,
optimize networking opportunities, and enhance platform engagement. This includes
suggesting connections, tailoring your feed, assigning engagement badges, and managing
MyPts rewards. We do not sell your personal data. Any information used for
personalization is processed securely, transparently, and solely to improve your
experience within the MyProfile ecosystem. Users maintain full control over their
profiles and can manage personalization settings at any time.
-
MyProfile Data
Personalization, Rewards, And Profile Ecosystem
At MyProfile, we collect and process personal information to provide users with a
dynamic, customizable experience across various profile types, including personal,
professional, academic, medical, business, and group profiles. This information is used
to:
-
Personalize your profile content and dashboard
-
Recommend relevant connections, services, or communities
-
Manage and display engagement rewards, including the MyPts system
-
Enable seamless use of NFC-enabled physical products (e.g., MyCard, MyBand,
MyTag)
-
Facilitate profile verification, location-based services, and network building
-
Support product ordering, referral tracking, and activity history
We do not sell your personal data. All data collected is processed securely and used
solely to enhance your experience and functionality within the MyProfile platform. Users
have full control over their data and may update, download, or request deletion of their
personal information at any time through the settings dashboard.
-
MyProfile Personalization,
Engagement, And Data Us
At MyProfile, we are committed to protecting your personal data while providing a
customized and secure experience across all profile types, including Personal,
Professional, Academic, Medical, Emergency, Business, and Group files. We may collect
and use your personal information for the following purposes:
-
Profile Personalization: Tailor content, suggestions, and features to enhance
your experience and relevance across all your profiles.
-
Engagement & Rewards: Administer your progress through the MyPts system,
including milestone tracking, badge assignment, referral rewards, and exclusive
offers.
-
Product Integration: Enable NFC-based functionality for physical products such as
MyCard, MyBand, MyTag, and other accessories, including linking them to your
digital profile.
-
Networking & Recommendations: Suggest connections, groups, and opportunities
based on your location, shared interests, or engagement behavior.
-
Order History & Transaction Support: Process, track, and fulfill orders or
service requests.
-
Payments: We send and manage payment records in connection with Stripe, PayPal,
or other trusted third-party payment processors.
-
Data Insights & Security: Analyze non-identifiable usage data to improve service
performance and platform safety.
We do not sell your personal information. All collected data is encrypted in transit and
at rest, and is only shared with third parties when necessary to provide services or as
required by law.
-
Your Rights And Compliance
Framework
MyProfile is committed to compliance with major privacy regulations: GDPR (EU/EEA): You
may request access to, correction of, or deletion of your data at any time. You may also
object to or restrict specific processing activities. CCPA/CPRA (California, USA): You
have the right to know what personal information we collect, request deletion, and opt
out of data sharing. HIPAA (USA): For users creating Medical or Emergency profiles, any
health-related data provided voluntarily is treated with heightened privacy standards
and never disclosed without your explicit authorization.
-
HIPAA Privacy Statement
At MyProfile, we recognize the sensitive nature of personal health information and are
committed to protecting the privacy and security of any health-related data voluntarily
shared on our platform. While MyProfile is not a covered entity under HIPAA, we have
adopted safeguards and practices that align with the Health Insurance Portability and
Accountability Act of 1996 (HIPAA) where applicable.
What This HIPAA Policy Covers
This policy applies to information that may be collected or stored when a user:
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Creates a Medical or Emergency profile
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Adds health-related data, such as medical conditions, allergies, medications,
blood type, or emergency contact details
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Links a profile to health service providers or health tracking apps/devices
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Only collect health-related data you voluntarily provide
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Never disclose your health-related information to third parties without your
explicit, written consent, unless required by law
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Store all sensitive health information securely, using encryption and access
controls
Allow you to:
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Review, update, or delete any health-related data in your profile at any time
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Notify you promptly in the event of a data breach involving your health
information, in accordance with HIPAA Breach Notification Rules
User Control
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Opt out of adding any health information
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Control who can view their medical or emergency profile via privacy settings
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Permanently delete any medical-related profile or data through their account
settings or by contacting our support team
HIPAA Compliance Disclaimer
MyProfile is a user-driven platform and is not a medical provider or health insurance
plan. Therefore, we are not a “covered entity” or “business associate” as defined by
HIPAA. However, we voluntarily follow HIPAA-aligned security and privacy protocols to
safeguard health-related data entered by users.
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FINCEN Compliance
MyProfile is committed to complying with all applicable U.S. federal laws and
regulations regarding anti-money laundering (AML), including guidelines from the
Financial Crimes Enforcement Network (FinCEN) under the Bank Secrecy Act (BSA). This
policy outlines how MyProfile safeguards its platform from misuse in financial crimes,
while ensuring user safety and transparency regarding purchases, in-app rewards (MyPts),
and merchant transactions.
Company Status
MyProfile is not currently a financial institution or a registered money services
business (MSB). Although we do not support or process fund transfers at this time, our
platform facilitates limited in-app purchases, reward redemptions, and product orders
through authorized third-party payment processors such as Stripe, PayPal, and MTN Mobile
Money.
Transaction Limit Policy
To remain compliant and minimize financial risk:
-
All purchases, reward redemptions, and cashouts are capped below $10,000 USD (or
equivalent value) per user per 24-hour period.
This policy applies to the user’s cumulative activity, including use of MyPts
and any integrated wallet or account features.
AML Program Components
We have adopted the following FinCEN-aligned practices:
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Customer Identification Program (CIP): We collect and verify user identity
information for financial and high-value account activities, including names,
email, phone, and (where needed) government ID.
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Transaction Monitoring: All reward usage and financial activities are monitored
for unusual behavior. Abnormal redemption patterns or misuse of MyPts may
trigger account review or restriction.
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Recordkeeping: Transaction and identity records are maintained securely for at
least 5 years, in accordance with best practice guidelines.
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Suspicious Activity Review: While we are not obligated to file Suspicious
Activity Reports (SARs), we review high-risk transactions internally and may
restrict access or report activities if warranted by law.
User and Platform Safety
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Restrict accounts suspected of fraudulent, abusive, or suspicious behavior
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Refuse any transaction or redemption that violates platform limits or legal
thresholds
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Update transaction caps or review processes as platform services evolve
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Do We Make Updates To This
Notice?
In Short
Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be
indicated by an updated “Revised” date at the top of this Privacy Notice. If we make
material changes to this Privacy Notice, we may notify you either by prominently posting
a notice of such changes or by directly sending you a notification. We encourage you to
review this Privacy Notice frequently to be informed of how we are protecting your
information.
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How Can You Contact Us About This
Notice?
If you have questions or comments about this notice, you may contact our Data Protection
Officer (DPO) by email at security@getmyprofile.online, or contact us by post at:
Brilydal LTD
Data Protection Officer
1510 N WESTWOOD AVE
TOLEDO, OH 43608
United States
-
How Can You
Review, Update, Or Delete The Data We Collect From You?
You have the right to request access to the personal information we collect from you,
details about how we have processed it, correct inaccuracies, or delete your personal
information. You may also have the right to withdraw your consent to our processing of
your personal information. These rights may be limited in some circumstances by
applicable law.
To request to review, update, or delete your personal information, please visit:
https://app.getmyprofile.online/login
Last updated June 23, 2025
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